Concurrent Session A
SVP & Global Head, MasterCard Global Marketing,
During this session Margot Vaughan from Master Card and Juan Silvera from Union Bank will be discussing how their organizations are combining online and offline channels to drive business results. The discussion will center on how the combination of offline channels (like DM), combined with online tactics (like Email) deliver better performance than the stand alone channels. In addition, a discussion on approaches for driving ‘clicks to bricks’ will provide insights into how an online brand campaign can be optimized to generate foot traffic to retail networks.
Margot Vaughan is the Global Practice Leader for the Global Customized Marketing team within the Managed Services group. Her responsibility includes the management of developing and executing customized acquisition and lifecycle marketing solutions globally. Specifically, acquisition, activation, usage, conversions, balance build and retention
Juan Silvera is SVP of eMarketing at Union Bank, where he leads the bank's digital marketing team supporting the retail, corporate, wealth and investments lines of business. His team is responsible for the .com, email, search, online advertisement, mobile and social media marketing channels.
Prior to joining Union Bank, Juan was SVP eMercha
Concurrent Session B
Senior Director, Multi-Channel Marketing & Head of Gamestop.com,
Developing a consumer centric vision that provides consumers a choice on where, when, and how they interact with a business. Understanding the consumer perspective and intent to align and prioritize organizational focus around providing a seamless multi-channel experience and driving strategic growth. Identify, prioritize, and deliver key strategic initiatives to enhance revenue and build loyalty through targeted consumer interactions. Leveraging organizational strengths to deliver value and differentiation…give the customer what they want, and make money while doing so.